Have you ever
wondered how some companies are leveraging this medium more effectively than
their “rich” competitors by investing as little as nothing? Well, it’s nothing
but a well-defined strategy for different social media channels.
Here are 7 most effective marketing ideas on Facebook utilizing global trends and user stats more effectively to increase engagement.
Here are 7 most effective marketing ideas on Facebook utilizing global trends and user stats more effectively to increase engagement.
1. KEEP THINGS POSITIVE:
Always keep in mind
that people aren’t active on Facebook to learn about your business, so your
strategy should be to share something inspiring and exciting that encourages
them to share.
Takeaway
– Focus on positive breed engagement and sharing.
2. PROVIDE INFORMATION:
The most appealing
updates are the ones that offer something interesting, but here is the trick –
Don’t disclose everything, share a link on one of your most relevant page and
make fans want to click to know more.
Takeaway
– It’s better to keep a little suspense and encourage them to take
an action.
3. PROVIDE A LINK:
If you are sharing
a link on Facebook, make sure you are using URL tracking tools (bit.ly, Google
URL shortener) to measure the number of clicks you shared on Facebook. For a more
detailed report, you could go with Google URL Builder tool
to measure user activities on Facebook directly in your Google Analytics.
Takeaway
– It’s good to be active, but never forget to measure.
4. INCLUDE IMAGES:
Needless to say
that Facebook is very pictorial, according to heat map analysis report, posts
with images get higher amount of engagement on Facebook. You should always
share high quality images with your Facebook updates (you can consider image
stock sites for better results). Standard image size for Facebook updates is
800*600 px.
Takeaway
– Share compelling images that encourages users to take an action on
your posts.
5. BE MOBILE FRIENDLY:
Use simple imagery
that is easily visible on different screen sizes because 70% of your fans will
see posts on their phones. Facebook users are more active on mobile phones than
on desktops/laptops. Try sharing content which is less than 200 words with an
interesting image that can be easily visible on mobile devices.
Takeaway
– More than 1 billion users are active on mobile devices which is
nearly 70% of the total users. Share something that is readable and
conveniently visible.
6. ENGAGE WITH FANS:
Using the above
five mentioned strategies for your Facebook page would not make it ‘delicious’
enough (pun intended) unless you add one more ingredient of “Engagement”. Posts
don’t just grab attention, comments and responses unless shared with the right
community. Join relevant groups, be active and build relationships through
conversation dialogues with your content.
Takeaway
–Join relevant groups and encourage your users to share their opinions on
your Facebook updates.
7. BE AVAILABLE:
Post when your
audience is listening, not just when your business is open. You have to be
connected so you can respond quickly to your fans and business queries that
will ensure more engagement from users. Always try to develop a personal
connect with them by showing gratitude and asking for their opinions on your
brand and services.
Takeaway
–Best time to share content on Facebook is 1pm to 4pm, however 8pm to 8am
is considered as the least engaging time on Facebook.
CONCLUSION –
A completely free
platform with more than 1.28 billion users worldwide (100 million active users
in India), Facebook is undoubtedly one of the best social media platforms to
connect with your target audience, engage with them and eventually convert them
for a business lead.
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